Credit unions are locally owned and their board of directors are elected by members. Decisions about the organization, direction, programs, and policies are driven by the benefits they provide to members. Credit union boards are made up of people who understand member needs and focus on ways to meet those needs. Conversely, other financial institutions answer to shareholders, so their bottom line is maximizing profits.
Purpose – To serve and educate members
The most important responsibility of credit unions is promoting the financial success of their members. Credit unions are not-for-profit. The money they make does not pay dividends to stockholders, it is invested in members.
Member Benefits – Lower loan rates, higher savings rates, lower fees
Money made by a credit union is invested in member benefits in the form of higher interest rates on savings and lower interest rates on loans. What does this mean for you? It means it’s a win, win!
Values – People over profits
Credit unions bring financial benefits to the community. By focusing their resources on helping members realize their financial goals and build secure futures, credit unions strengthen their communities. Furthermore, because they are locally owned and managed, they are vested in, and committed to, making significant contributions to the local area.